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Overview

An MVNO is an independent provider that uniquely brands and markets its mobile services usually targeted at specific niches which supports an existing customer base aligning an affinity with the brand.

In the market place and MVNO is simply just another mobile service provider however the actual MVNO does not own a telecommunications network and has not invested significant capital in infrastructure. The MVNO has the relationship with the customer where they support and bill them directly.

ONEmobile supports MVNO´s by enabling them to be a supplier of mobile services and creating a successful and cost efficient service to their customers whether they are Telecom or Internet provider.

A Mobile Virtual Network Operator MVNO is a company with no spectrum or radio transport infrastructure and that leases network capacity and sells services under its own brand using its own assets such as content and distribution channels. Whilst the Australian MVNO market is still in its infancy the most reputable MVNO to date has been Virgin Mobile. From its initial launch in 2004 Virgin Mobile has attracted around 500,000 subscribers.

The advantage of the MVNO is they are able to enter the market attracted by lower barriers of entry, cross promotion and the potential higher returns on investment. Although the Australian mobile market has surpassed 90% penetration there has been a surge over the past few years with the emergence of technologies and communication services. The timing is right for the evolution of MVNO brand based ventures to capitalize on customer loyalty and affinity based opportunities.

ONEmobile supports the MVNO by enabling them to be a supplier of mobile services, creating for them the entry into the mobile market whether they are a Telcom or Internet Service Provider. ONEmobile gives you the opportunity and ability to add mobile services with minimal investment and capitalize on the ONEmobile feature's provided.

Some of the advantages using ONEmobile are:

The outlook for potential MVNO's is very promising and the timing is right for not only ISPs to add a new product but for emerging brand driven organizations to capitalize on strategic revenue increasing opportunities.